TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing: Concepts and strategies 
SN  - 0618474455 (library ed.)
U1  - 658.8 22
PY  - 2006///
CY  - Boston
PB  - Houghton Mifflin Co.
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -