Pride, William M. <br/><br/>
Marketing :  Concepts and strategies / 
William M. Pride, O.C. Ferrell. 
 - Library ed. 
 - Boston :  Houghton Mifflin Co.,  2006. 
 - xxiv, 610, [99] p. :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0618474455 (library ed.) 0618474463 (student text) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PWM