Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 15th ed.,  global ed. 
 - Boston :  Pearson Prentice Hall,  2014. 
 - 716 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273786993 0273786997 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KPP