TY  - BOOK
AU  - Westwood,John
TI  - How to write a marketing plan
T2  - Creating success series
SN  - 9780749467128
U1  - 658.802 22
PY  - 2013///
CY  - Philadelphia, PA
PB  - Kogan Page Limited
KW  - Marketing
KW  - Management
ER  -