Westwood, John,  1947- <br/><br/>
How to write a marketing plan / 
John Westwood. 
 - 4th ed. 
 - Philadelphia, PA :  Kogan Page Limited,  2013. 
 - x, 172 p. :  ill. ;  23 cm. 
 - Creating success series .
<br/><br/><label>ISBN: </label>9780749467128 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / WJH