Walker, Orville C. <br/><br/>
Marketing strategy /  A decision-focused approach : 
Orville C. Walker, Jr., John W. Mullins. 
 - 8th ed. 
 - Boston :  McGraw-Hill Irwin,  2014. 
 - xvi, 368 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781259010903 1259010902 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / WOM