01988cam a2200325 a 4500 17305002 OSt 20150408114204.0 120518s2012 ne b 001 0 eng 2012014674 9780123848697 (pbk.) DLC DLC DLC pcc TA166 .K86 2012 004.21 23 KMO Kuniavsky, Mike. 42245 Observing the user experience : a practitioner's guide to user research / Mike Kuniavsky, Elizabeth Goodman, Andrea Moed. 2nd ed. Amsterdam ; Boston : Morgan Kaufmann, c2012. xiii, 585 p. ; 24 cm. Includes bibliographical references (p. 571-576) and index. Machine generated contents note: Part I: Why Research is Good and How It Fits Into Product Development 1. Typhoon: A Fable 2. Do a Usability Test Now! 3. Balancing Needs Through Iterative Development 4. The User Experience Part II: User Experience Research Techniques 5. The Research Plan 6. Universal tools: Recruiting and Interviewing 7. User Profiles 8. Contextual Inquiry, Task Analysis, Card Sorting 9. Focus Groups 10. Usability Tests 11. Surveys 12. Ongoing Relationship 13. Log Files and Customer Support 14. Competitive Research 15. Others' Hard Work: Published Information and Consultants 16. Emerging Techniques Part III: Communicating Results 17. Reports and Presentations 18. Creating a User-Centered Corporate Culture Appendices A. The Budget Research Lab B. Common Survey Questions C. Observer Instructions Bibliography Index About the Author. User-centered system design. 41790 Observation (Scientific method) 42246 Goodman, Elizabeth, 1976- 42247 Moed, Andrea. 42248 7 cbc orignew 1 ecip 20 y-gencatlg ddc DVD 33207 267707 0 2014-01-11 0 0 004.21 KMO 2014-01-11 CL CL 2014-01-11 00:00:00 BOOK ddc 0