Bloomstein, Margot. <br/><br/>
Content strategy at work :  real-world stories to strengthen every interactive project / 
Margot Bloomstein ; with a foreword by Kristina Halvorson. 
 - Waltham, MA :  Morgan Kaufmann,  c2012. 
 - xiv, 163 p. :  col. ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780123919229 (alk. paper) 0123919223 (alk. paper) 
<br/><br/><label>LCCN: </label>2011051520 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016019411  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Branding (Marketing)<br/>Information technology--Management.<br/>Web site development.<br/>Web sites--Design.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .B575 2012 
<br/><br/><label>Dewey Class. No.: </label>658.872  / BMC