Global UX
design and research in a connected world
Quesenbery, Whitney.
creator
Szuc, Daniel.
text
mau
Waltham, MA
Morgan Kaufmann
c2012
2012
monographic
eng
xix, 238 p. : ill. ; 24 cm.
The start of the journey -- It's a new world -- Culture and UX -- Building your cultural awareness -- Global companies and global strategy -- Effective global teams -- Research in the field -- Bringing it home -- Design for a global audience -- Delivering value.
Whitney Quesenbery and Daniel Szuc.
Includes index.
Product design
Consumers
Research
New products
Cross-cultural studies
Marketing
Cross-cultural studies
TS171 .Q38 2012
658.5752 QWG
9780123785916
2011032825
DLC
110804
20150408114200.0
16903779