Quesenbery, Whitney.

Global UX : design and research in a connected world / Whitney Quesenbery and Daniel Szuc. - Waltham, MA : Morgan Kaufmann, c2012. - xix, 238 p. : ill. ; 24 cm.

Includes index.

The start of the journey -- It's a new world -- Culture and UX -- Building your cultural awareness -- Global companies and global strategy -- Effective global teams -- Research in the field -- Bringing it home -- Design for a global audience -- Delivering value.

9780123785916

2011032825


Product design.
Consumers--Research.
New products--Cross-cultural studies.
Marketing--Cross-cultural studies.

TS171 / .Q38 2012

658.5752 / QWG