Global UX : design and research in a connected world /
Whitney Quesenbery and Daniel Szuc.
- Waltham, MA : Morgan Kaufmann, c2012.
- xix, 238 p. : ill. ; 24 cm.
Includes index.
The start of the journey -- It's a new world -- Culture and UX -- Building your cultural awareness -- Global companies and global strategy -- Effective global teams -- Research in the field -- Bringing it home -- Design for a global audience -- Delivering value.
9780123785916
2011032825
Product design. Consumers--Research. New products--Cross-cultural studies. Marketing--Cross-cultural studies.