02377cam a2200325 a 4500 16659148 OSt 20150408114152.0 110218s2011 inua 001 0 eng 2011005433 9780470633748 (pbk.) 0470633743 (pbk.) DLC DLC pcc HF5415.1265 .B295 2011 658.8/72 22 BMI Bailey, Matt, 1969- 39909 Internet marketing : an hour a day / Matt Bailey. 1st ed. Indianapolis, Ind. : Wiley Technology Publishing, 2011. xxxi, 567 p. : ill. ; 24 cm. Includes index. "Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!"-- Internet marketing. Marketing. Cover image http://catalogimages.wiley.com/images/db/jimages/9780470633748.jpg 7 cbc orignew 1 ecip 20 y-gencatlg ddc DVD 32117 266617 0 2013-11-16 0 0 658.8/72 BMI 2013-11-16 CL CL 2013-11-16 00:00:00 BOOK ddc 0