01382nam a2200217 a 4500001001500000003000400015005001700019008004100036020001800077040001000095082001500105100001600120245004000136260004000176300002100216490002200237520084600259650002401105650001301129830002201142ASIN0749435275OSt20150408114143.0131021s2001    xxu                 eng d  a9788175541825  aMa-Un04a658.0546781 aHaig, Matt.10aE-business essentials /cMatt Haig.  aNew Delhi :bKogan Page Ltd,c2005.  a122 p. ;c22 cm.1 aCreating success.  aFew can afford to ignore the impact of the Internet on business; a Web site is no longer an optional extra. Today every business is expected to have a Web site and keep intouch via e-mail, in addition to informing and interacting with its on-line customers. "E-Business Essentials" aims to provide you with the knowledge necessary to make a success of your e-business activity, whether purely online or as support to your offline business. Accessible advice is given on a range of topics including: understanding the Internet; creating your Web site; making money online; customer service online; choosing the right search engine; building your e-brand. Whether you are a 'net novice or a veteran, this practical guide provides the information that helps you to capitalise on the unique characteristics of the Internet and harness its power. 0aElectronic commerce 0aInternet 0aCreating success.