TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel
TI  - Strategic marketing
SN  - 9780071326230
AV  - HF5415.135 .C72 2013
U1  - CDS 658.802 23
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Decision making
KW  - Management
KW  - Case studies
UR  - http://www.loc.gov/catdir/enhancements/fy1215/2012012653-d.html
ER  -