Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens, Nigel F. Piercy. 
 - 10th ed. 
 - New York :  McGraw-Hill,  c2013. 
 - 653 p.  28 cm. 
<br/><br/><label>ISBN: </label>9780071326230 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .C72 2013 
<br/><br/><label>Dewey Class. No.: </label>CDS 658.802