principles, applications, and tools O'Sullivan, Arthur. creator Sheffrin, Steven M. Perez, Stephen J. text mau Boston Pearson Prentice Hall c2014 2014 8th ed. monographic eng

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p. cm. Introduction : what is economics? -- The key principles of economics -- Exchange and markets -- Demand, supply and market equilibrium -- Measuring a nation¿s production and income -- Unemployment and inflation -- The economy at full employment -- Why do economies grow? -- Aggregate demand and aggregate supply -- Fiscal policy -- The income-expenditure model -- Investment and financial markets -- Money and the banking system -- The federal reserve and monetary policy -- Modern macroeconomics: from the short run to the long run -- The dynamics of inflation and unemployment -- Macroeconomic policy debates -- International trade and public policy -- The world of international finance -- Elasticity : a measure of responsiveness -- Market efficiency and government intervention -- Consumer choice : utility theory and insights from neuroscience -- Production technology and cost -- Perfect competition -- Monopoly and price discrimination -- Market entry and monopolistic competition -- Oligopoly and strategic behavior -- Controlling market power : antitrust and regulation -- Imperfect information: adverse selection and moral hazard -- Public goods and public choice -- External costs and environmental policy -- The labor market and the distribution of income. Arthur O'Sullivan, Steven M. Sheffrin, Stephen J. Perez. Includes index. Economics HB171.5 .O84 2014 330 OAE 9780132949330 9780132722001 0132949334 2012041515 DLC 121107 20150408114109.0 17522840