Professional Web design : techniques and templates /
Clint Eccher.
- 4th ed.
- Boston, MA : Course Technology, Cengage Learning, c2011.
- xvii, 889 p. : ill. (some col.) ; 24 cm. + 1 CD-ROM (4 3/4 in.)
Includes index.
Overview of Web development today -- Designing for the past, present, and future -- Things to consider before beginning -- Enhancing usability -- Gathering requirements and creating a comp -- What is needed to build mortised sites -- Understanding graphics -- Creating CSS designs -- Case study: Low-content CSS design -- Case study: Medium-content CSS design -- Case study: High-content CSS design -- Case study: Full-height three-column layout -- Case study: Background-based design -- Case study: A CSS form -- Case Study: Low-content XHTML template -- Tips and techniques -- Search engine optimization (SEO) -- Conversion rate optimization (CRO) -- Customizing the designs included in this book -- Templates included on DVD.
9781435457157 9781435457157 1435457153
2010928007
Web sites--Design. Cascading style sheets. XHTML (Document markup language)