@book{26656,
	author = {Hackley, Christopher E.},
	title = {Advertising and promotion :},
	publisher = {SAGE,},
	year = {2010.},
	address = {Los Angeles :},
	edition = {2nd ed.},
	note = {Previous ed.: 2005.},
	url = {http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018967372&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA}
}