01398cam a2200349 a 450000100090000000300040000900500170001300800410003001000170007102000350008802000180012302000320014104000180017304200080019105000230019908200190022210000330024124501380027425000130041226000470042530000460047250400530051865000150057170000380058670000480062490600450067294200130071799900180073095201000074895201000084895201000094816860764OSt20150408114106.0110707s2012    nyua     b    001 0 eng    a  2011027873  a9780078028885 (acidfree paper)  a9780071317023  a0078028884 (acidfree paper)  aDLCcDLCdDLC  apcc00aHF5415b.M378 201200a358.8223bPWE1 aPerreault, William D.91889110aEssentials of marketing :ba marketing strategy planning approach /cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.  a13th ed.  aNew York, NY :bMcGraw-Hill/Irwin,cc2012.  axl, 640, 32, 10 p. :bcol. ill. ;c28 cm.  aIncludes bibliographical references and indexes. 0aMarketing.1 aCannon, Joseph P.,cPh. D.9188921 aMcCarthy, E. Jeromeq(Edmund Jerome)918893  a7bcbccorignewd1eecipf20gy-gencatlg  2ddccDVD  c26599d261099  1022013-03-104070a358.8 PWEd2012-12-27hCLi00400637mCLr2013-03-10 00:00:00tBOOKwddcy0  1022013-03-104070a358.8 PWEd2012-12-27hCLi00400638mCLr2013-03-10 00:00:00tBOOKwddcy0  1022013-03-104070a358.8 PWEd2012-12-27hCLi00400639mCLr2013-03-10 00:00:00tBOOKwddcy0