Essentials of marketing
a marketing strategy planning approach
Perreault, William D.
creator
Cannon, Joseph P.
Ph. D
McCarthy, E. Jerome (Edmund Jerome)
text
bibliography
nyu
New York, NY
McGraw-Hill/Irwin
c2012
2012
13th ed.
monographic
eng
xl, 640, 32, 10 p. : col. ill. ; 28 cm.
William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
Includes bibliographical references and indexes.
Marketing
HF5415 .M378 2012
358.8 PWE
9780078028885 (acidfree paper)
9780071317023
0078028884 (acidfree paper)
2011027873
DLC
110707
20150408114106.0
16860764