01192cam a2200325 a 4500 16860764 OSt 20150408114106.0 110707s2012 nyua b 001 0 eng 2011027873 9780078028885 (acidfree paper) 9780071317023 0078028884 (acidfree paper) DLC DLC DLC pcc HF5415 .M378 2012 358.8 23 PWE Perreault, William D. 18891 Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. 13th ed. New York, NY : McGraw-Hill/Irwin, c2012. xl, 640, 32, 10 p. : col. ill. ; 28 cm. Includes bibliographical references and indexes. Marketing. Cannon, Joseph P., Ph. D. 18892 McCarthy, E. Jerome (Edmund Jerome) 18893 7 cbc orignew 1 ecip 20 y-gencatlg ddc DVD 26599 261099 0 2013-03-10 0 0 358.8 PWE 2012-12-27 CL 00400637 CL 2013-03-10 00:00:00 BOOK ddc 0 0 2013-03-10 0 0 358.8 PWE 2012-12-27 CL 00400638 CL 2013-03-10 00:00:00 BOOK ddc 0 0 2013-03-10 0 0 358.8 PWE 2012-12-27 CL 00400639 CL 2013-03-10 00:00:00 BOOK ddc 0