00929cam a2200277 a 450000100090000000300040000900500170001300800410003001000170007102000350008802000180012302000320014104000180017304200080019105000230019908200190022210000260024124501380026725000130040526000470041830000460046550400530051165000150056470000310057970000410061016860764OSt20150408114106.0110707s2012    nyua     b    001 0 eng    a  2011027873  a9780078028885 (acidfree paper)  a9780071317023  a0078028884 (acidfree paper)  aDLCcDLCdDLC  apcc00aHF5415b.M378 201200a358.8223bPWE1 aPerreault, William D.10aEssentials of marketing :ba marketing strategy planning approach /cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.  a13th ed.  aNew York, NY :bMcGraw-Hill/Irwin,cc2012.  axl, 640, 32, 10 p. :bcol. ill. ;c28 cm.  aIncludes bibliographical references and indexes. 0aMarketing.1 aCannon, Joseph P.,cPh. D.1 aMcCarthy, E. Jeromeq(Edmund Jerome)