TY  - BOOK
AU  - Kurtz,David L.
AU  - Boone,Louis E.
TI  - Principles of Contemporary Marketing
SN  - 0030099471
AV  - HF5415 .K849 1987
U1  - 658.8 22
PY  - 2012///
CY  - Chicago
PB  - Dryden Press
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -