Principles of Contemporary Marketing
Kurtz, David L.
creator
Boone, Louis E.
text
bibliography
ilu
Chicago
Dryden Press
2012
15th ed.
monographic
eng
xxvii, 662, 22, 18 p. : ill. ; 24 cm.
David L. Kurtz.
Includes bibliographical references and indexes.
Marketing
HF5415 .K849 1987
658.8 KDP
Dryden Press series in marketing
0030099471
9780538481779
86013577
DLC
860606
20150408114106.0
2878439