00864pam a2200289 a 4500 2878439 OSt 20150408114106.0 860606s 2012ilua | b 001 0 eng 86013577 0030099471 9780538481779 DLC DLC DLC HF5415 .K849 1987 658.8 22 KDP Kurtz, David L. 18794 Principles of Contemporary Marketing / David L. Kurtz. 15th ed. Chicago : Dryden Press, 2012 xxvii, 662, 22, 18 p. : ill. ; 24 cm. Dryden Press series in marketing 18795 Includes bibliographical references and indexes. Marketing. Boone, Louis E. 18796 7 cbc orignew 1 ocip 19 y-gencatlg ddc DVD 26574 261074 0 2013-03-10 0 0 658.8 KDP 2012-12-27 CL 00400720 CL 2013-03-10 00:00:00 BOOK ddc 0 0 2013-03-10 0 0 658.8 KDP 2012-12-27 CL 00400721 CL 2013-03-10 00:00:00 BOOK ddc 0 0 2013-03-10 0 0 658.8 KDP 2012-12-27 CL 00400722 CL 2017-01-19 2017-02-23 00:00:00 BOOK ddc 1