Kurtz, David L. <br/><br/>
Principles of Contemporary Marketing / 
David L. Kurtz. 
 - 15th ed. 
 - Chicago :  Dryden Press,  2012 
 - xxvii, 662, 22, 18 p. :  ill. ;  24 cm. 
 - Dryden Press series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0030099471 9780538481779 
<br/><br/><label>LCCN: </label>86013577  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K849 1987 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KDP