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  <titleInfo>
    <title>Visual research methods in fashion</title>
  </titleInfo>
  <name type="personal">
    <namePart>Gaimster, Julia.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
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  <genre authority="marc">bibliography</genre>
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    <place>
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    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Berg</publisher>
    <dateIssued>2011</dateIssued>
    <edition>English ed.</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxi, 292 p., [32] p. of plates : ill. (some col.) ; 25 cm.</extent>
  </physicalDescription>
  <abstract>"The ability to analyse and interpret visual information is essential in fashion. However, students tend to struggle with the concept of visual research as well as with application of that research. Visual Research Methods in Fashion provides students with techniques, tools and inspiration to master their visual research skills and make the research that they undertake more effective. Illustrated with real life examples from practitioners in the industry, academics and students, it focuses on the global nature of the industry and the need to develop ideas relevant to the market"--</abstract>
  <note type="statement of responsibility">Julia Gaimster.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Fashion</topic>
    <topic>Research</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Fashion design</topic>
    <topic>Research</topic>
    <topic>Methodology</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Visual communication</topic>
    <topic>Methodology</topic>
  </subject>
  <classification authority="lcc">TT497 .G35 2011</classification>
  <classification authority="ddc" edition="22">746.92072 GJV</classification>
  <classification authority="bisacsh">CRA009000 SOC024000</classification>
  <identifier type="isbn">9781847883810 (pbk.)</identifier>
  <identifier type="isbn">1847883818 (pbk.)</identifier>
  <identifier type="isbn">9781847883827 (cloth)</identifier>
  <identifier type="isbn">1847883826 (cloth)</identifier>
  <identifier type="lccn">2011010446</identifier>
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    <recordCreationDate encoding="marc">110308</recordCreationDate>
    <recordChangeDate encoding="iso8601">20150408114105.0</recordChangeDate>
    <recordIdentifier source="OSt">16683243</recordIdentifier>
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