00861pam a2200265 a 4500 1598733 OSt 20150408114103.0 941006s1995 nyua b 001 0 eng 9780077123307 DLC DLC DLC e------ HF5415 .J5 1995 658.8 20 Jobber, David, 1947- 18150 Principles and practice of marketing / David Jobber. 6 ed London ; New York : McGraw-Hill, 2010 xx, 745 p. : ill. (some col.) ; 25 cm. Includes bibliographical references and index. Marketing. Marketing Europe Case studies. 18151 ddc BOOK 26359 260859 0 2013-03-10 0 0 658.8 J D P 2012-12-04 CL 07000000010563 CL 2013-03-10 00:00:00 BOOK ddc 0 0 2013-03-10 0 0 658.8 J D P 2012-12-04 CL 07000000010562 CL 2013-03-10 00:00:00 BOOK ddc 0