Jobber, David,  1947- <br/><br/>
Principles and practice of marketing / 
David Jobber. 
 - 6 ed 
 - London ;  New York :  McGraw-Hill,  2010 
 - xx, 745 p. :  ill. (some col.) ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077123307 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.--Europe
<br/><br/><label>LC Class. No.: </label>HF5415  / .J5 1995 
<br/><br/><label>Dewey Class. No.: </label>658.8