TY  - BOOK
AU  - Egan,John
TI  - Marketing Communication
SN  - 9781844801213
AV  - HF5415.55 .E34 2004
U1  - 658.812 22
PY  - 2007///
CY  - New York
PB  - Financial Times/Prentice Hall
KW  - Marketing Communication
N1  - Includes bibliographical references and index
ER  -