Egan, John,  1952- <br/><br/>
Marketing Communication 
John Egan. 
 - 2nd ed. 
 - New York :  Financial Times/Prentice Hall,  2007. 
 - 467 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781844801213 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Communication
<br/><br/><label>LC Class. No.: </label>HF5415.55  / .E34 2004 
<br/><br/><label>Dewey Class. No.: </label>658.812  /  J E M