TY - BOOK AU - Bridgewater,Susan TI - Football brands SN - 9780230232532 (hbk.) AV - HD69.B7 B75 2010 U1 - 658.827 22 PY - 2010/// CY - Basingstoke, New York PB - Palgrave Macmillan KW - Branding (Marketing) KW - Soccer KW - Marketing N1 - Includes bibliographical references and index ER -