The perspectives from psychology and economics Drolet, Aimee Leigh. Schwarz, Norbert Dr. phil Yoon, Carolyn 1960- text bibliography nyu New York, NY Taylor & Francis 2010 monographic eng

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p. cm. Cognitive psychology and neuroscience of aging / Angela H. Gutchess -- Spending patterns in the older population / Michael D. Hurd and Susann Rohwedder -- Socioemotional selectivity theory : implications for consumer research / Aimee Drolet, Loraine Lau-Gesk, Patti Williams and Hyewook Genevieve Jeong -- Aging-related changes in decision making / Ellen Peters -- Do workers prepare rationally for retirement? / Gary Burtless -- New choices, new information : do choice abundance and information complexity hurt aging consumers' medical decision making? / Stacy L. Wood, Judith A. Shinogle and Melayne M. McInnes -- The ageing consumer and intergenerational transmission of cherished possessions / Carolyn Folkman Curasi, Linda L. Price, and Eric J. Arnould -- Comprehension of marketing communications among older consumers / Carolyn M. Bonifield and Catherine A. Cole -- Impact of age on brand choice / Raphaëlle Lambert-Pandraud and Gilles Laurent -- Why do older consumers tell us they are more satisfied? / Carolyn Yoon, Fred Feinberg, and Norbert Schwarz -- Age-branding / Harry R. Moody and Sanjay Sood -- Designing products for older consumers : a human factors perspective / Neil Charness, Michael Champion and Ryan Yordon. edited by Aimee Drolet, Norbert Schwarz, Carolyn Yoon. Includes bibliographical references and index. Older consumers Consumer behavior Consumption (Economics) Marketing HF5415.332.O43 A385 2010 658.8340846 A G C 9781848728103 9781848728110 2009045729 DLC 091030 20150408114102.0 15967060