Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands /
Martin Lindstrom with Patricia B. Seybold.
- London ; Sterling, VA : Kogan Page, 2003.
- xvi, 316 p. : ill., maps ; 24 cm.
Includes bibliographical references and index.
0749438673 (hardcover)
2002154220
Brand name products. Child consumers. Advertising and children. Marketing research.