Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra. 
 - 6th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2010. 
 - xxxi, 897 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780136085430 (casebound : alk. paper) 0136085431 (casebound : alk. paper) 9780136085447 (hbk.) 013608544X (hbk.) 
<br/><br/><label>LCCN: </label>2009011023 
<br/><br/><label>Nat. Bib. No.: </label>GBA9A1040  bnb 015-39573  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015395735  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Methodology.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M29 2010 
<br/><br/><label>Dewey Class. No.: </label>658.83