@book{23799,
	author = {Burtenshaw, Ken. and Mahon, Nik.},
	title = {The fundamentals of creative advertising /},
	publisher = {AVA Pub. SA ;},
	year = {c2011.},
	series = {AVA academia.},
	address = {Lausanne, Switzerland :},
	edition = {2nd ed.},
	note = {Text on inside covers.}
}