TY  - BOOK
AU  - Dahlén,Micael
AU  - Lange,Fredrik
AU  - Smith,Terry
TI  - Marketing communications: a brand narrative approach 
SN  - 9780470319925 (pbk.)
AV  - HF5415.123 .D34 2010
U1  - 658.802 22
PY  - 2010///
CY  - Chichester, U.K.
PB  - Wiley
KW  - Communication in marketing
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -