00950cam a22002774a 4500 234440839 OSt 20150408114040.0 090706s2010 enka b 001 0 eng 2009025220 9780470319925 (pbk.) 0470319925 (pbk.) DLC DLC BTCTA BAKER YDXCP BWKUK BWX DEBBG VRC OCL ZAD UtOrBLW HF5415.123 .D34 2010 658.802 22 Dahlén, Micael. 15187 Marketing communications : a brand narrative approach / Micael Dahlén, Fredrik Lange, Terry Smith. Chichester, U.K. : Wiley, 2010. xxii, 584 p. : ill ; 25 cm. Includes bibliographical references and index. Communication in marketing. 15188 Branding (Marketing) 15151 Lange, Fredrik. 15189 Smith, Terry, 1955- 15190 ddc BOOK 23794 258294 0 2013-03-10 0 0 658.802D M M 2012-05-30 CL 1004000000047 CL 2013-03-10 00:00:00 BOOK ddc 0 0 2013-03-10 0 0 658.802D M M 2012-05-30 CL 1004000000046 CL 2013-03-10 00:00:00 BOOK ddc 0 0 2013-03-10 0 0 658.802D M M 2012-05-30 CL 1004000000045 CL 2013-03-10 00:00:00 BOOK ddc 0 0 2013-03-10 0 0 658.802D M M 2012-05-30 CL 1004000000044 CL 2013-03-10 00:00:00 BOOK ddc 0 0 2013-03-10 0 0 658.802D M M 2012-05-30 CL 1004000000043 CL 2013-03-10 00:00:00 BOOK ddc 0