00861cam a22002534a 4500001001000000003000400010005001700014008004100031010001500072020002500087020002200112040007700134050002600211082001600237100002200253245010700275260003800382300003400420504005100454650003200505650002500537700002000562700002500582234440839OSt20150408114040.0090706s2010    enka     b    001 0 eng    a2009025220  a9780470319925 (pbk.)  a0470319925 (pbk.)  aDLCcDLCdBTCTAdBAKERdYDXCPdBWKUKdBWXdDEBBGdVRCdOCLdZADdUtOrBLW00aHF5415.123b.D34 201000a658.8022221 aDahlén, Micael.10aMarketing communications :ba brand narrative approach /cMicael Dahlén, Fredrik Lange, Terry Smith.  aChichester, U.K. :bWiley,c2010.  axxii, 584 p. :bill ;c25 cm.  aIncludes bibliographical references and index. 0aCommunication in marketing. 0aBranding (Marketing)1 aLange, Fredrik.1 aSmith, Terry,d1955-