Friedmann, Anthony. <br/><br/>
Writing for visual media / 
Anthony Friedmann. 
 - 3rd ed. 
 - Burlington, MA :  Focal Press,  c2010. 
 - xxvii, 399 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Describing one medium through another -- A seven-step method for developing a creative concept -- The stages of script development -- Describing sight and sound -- Ads and PSAs: copywriting for visual media -- Corporate communications: selling, telling, training, and promoting -- Documentary and nonfiction narrative -- Dramatic structure and form -- Writing techniques for long-form scripts -- Television series, sitcoms, and soaps -- Writing and interactive design -- Writing for interactive communications -- Writing for interactive entertainment -- Writing for mobile media -- You can get paid to do this. 
<br/><br/><label>ISBN: </label>9780240812359  (alk. paper) 0240812352  (alk. paper) 
<br/><br/><label>LCCN: </label>2009046287 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Authorship.<br/>Visual communication.
<br/><br/><label>LC Class. No.: </label>P96.A86  / F75 2010 
<br/><br/><label>Dewey Class. No.: </label>808.066302