@book{23783,
	author = {Gerzema, John, and Lebar, Ed,},
	title = {The brand bubble :},
	publisher = {Jossey-Bass,},
	year = {c2008.},
	address = {San Francisco, Calif. :},
	edition = {1st ed.},
	url = {http://www.loc.gov/catdir/toc/ecip0822/2008027384.html}
}