01463cam a2200409 a 4500 15962235 OSt 20150408114040.0 091027s2010 nyua b 001 0 eng 2009043449 GBB030443 bnb 015494101 Uk 9780415873536 0415873533 9780415873543 0415873541 9780203864555 0203864557 (OCoLC)ocn461631212 DLC DLC YDX YDXCP CDX UKM DLC HF5826.5 .K38 2010 659 22 Katz, Helen E. 15128 The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. 4th ed. New York : Routledge, 2010. xii, 212 p. : ill. ; 24 cm. Communication series Includes bibliographical references and index. Advertising media planning. 15129 Mass media and business. 15127 Marketing channels. 15130 Routledge communication series. 15131 Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1106/2009043449-b.html ddc BOOK 23777 258277 0 2013-03-10 0 0 659 K H M 2012-05-30 CL 1004000000031 CL 2013-03-10 00:00:00 BOOK ddc 0 0 2013-03-10 0 0 659 K H M 2012-05-30 CL 1004000000030 CL 2013-03-10 00:00:00 BOOK ddc 0 0 2013-03-10 0 0 659 K H M 2012-05-30 CL 1004000000028 CL 2013-03-10 00:00:00 BOOK ddc 0 0 2013-03-10 0 0 659 K H M 2012-05-30 CL 1004000000029 CL 2013-03-10 00:00:00 BOOK ddc 0 0 2013-03-10 0 0 659 K H M 2012-05-30 CL 1004000000027 CL 2013-03-10 00:00:00 BOOK ddc 0 0 2013-03-10 0 0 659 K H M 2012-05-30 CL 1004000000026 CL 2013-03-10 00:00:00 BOOK ddc 0