TY  - BOOK
AU  - Spurgeon,Christina
TI  - Advertising and new media
SN  - 9780415430357
AV  - HF6146.I58 S68 2007
U1  - 659.134 22
PY  - 2008///
CY  - London, New York
PB  - Routledge
KW  - Internet advertising
KW  - Advertising
KW  - Social aspects
KW  - Mass media
KW  - Mass media and business
N1  - Includes bibliographical references (p. [115]-129) and index; Figures Acknowledgements Chapter 1. Advertising and the new media of mass conversation Chapter 2. From the 'Long Tail' to 'Madison and Vine': trends in advertising and new media Chapter 3. Integrating interactivity: globalization and the gendering of creative advertising Chapter 4. Mobilizing the local: advertising and cell phone industries in China Chapter 5. From conversation to registration: regulating advertising and new media Chapter 6. The future of advertising-funded media Notes References Interviews Index
UR  - http://www.loc.gov/catdir/toc/ecip0718/2007020168.html
ER  -