Spurgeon, Christina. creator text bibliography enk London New York Routledge 2008 2007 monographic eng

print

135 p. ; 24 cm. Figures Acknowledgements Chapter 1. Advertising and the new media of mass conversation Chapter 2. From the 'Long Tail' to 'Madison and Vine': trends in advertising and new media Chapter 3. Integrating interactivity: globalization and the gendering of creative advertising Chapter 4. Mobilizing the local: advertising and cell phone industries in China Chapter 5. From conversation to registration: regulating advertising and new media Chapter 6. The future of advertising-funded media Notes References Interviews Index. Christina Spurgeon. Includes bibliographical references (p. [115]-129) and index. Internet advertising Advertising Advertising Social aspects Mass media Mass media and business HF6146.I58 S68 2007 659.134 9780415430357 0415430356 9780415430340 0415430348 9780203935521 0203935527 2007020168 http://www.loc.gov/catdir/toc/ecip0718/2007020168.html http://www.loc.gov/catdir/toc/ecip0718/2007020168.html DLC 070514 20150408114040.0 129956985