01787cam a22003734a 4500 129956985 OSt 20150408114040.0 070514s2007 enk b 001 0 eng 2007020168 9780415430357 (pbk. : alk. paper) 0415430356 (pbk. : alk. paper) 9780415430340 (hardback : alk. paper) 0415430348 (hardback : alk. paper) 9780203935521 (ebook) 0203935527 (ebook) (OCoLC)129956985 DLC DLC BTCTA BAKER YDXCP BWKUK NLGGC LMR CDN HF6146.I58 S68 2007 22 659.134 Spurgeon, Christina. 15124 Advertising and new media / Christina Spurgeon. London ; New York : Routledge, 2008. 135 p. ; 24 cm. Includes bibliographical references (p. [115]-129) and index. Figures Acknowledgements Chapter 1. Advertising and the new media of mass conversation Chapter 2. From the 'Long Tail' to 'Madison and Vine': trends in advertising and new media Chapter 3. Integrating interactivity: globalization and the gendering of creative advertising Chapter 4. Mobilizing the local: advertising and cell phone industries in China Chapter 5. From conversation to registration: regulating advertising and new media Chapter 6. The future of advertising-funded media Notes References Interviews Index. Internet advertising. 15125 Advertising. Advertising Social aspects. 15126 Mass media. Mass media and business. 15127 http://www.loc.gov/catdir/toc/ecip0718/2007020168.html Table of contents only ddc BOOK 23776 258276 0 2013-03-10 0 0 659.134 S C A 2012-05-30 CL 1004000000032 CL 2013-03-10 00:00:00 BOOK ddc 0