Spurgeon, Christina. <br/><br/>
Advertising and new media / 
Christina Spurgeon. 
 - London ;  New York :  Routledge,  2008. 
 - 135 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [115]-129) and index. 
<br/><br/>Figures Acknowledgements Chapter 1. Advertising and the new media of mass conversation Chapter 2. From the 'Long Tail' to 'Madison and Vine': trends in advertising and new media Chapter 3. Integrating interactivity: globalization and the gendering of creative advertising Chapter 4. Mobilizing the local: advertising and cell phone industries in China Chapter 5. From conversation to registration: regulating advertising and new media Chapter 6. The future of advertising-funded media Notes References Interviews Index. 
<br/><br/><label>ISBN: </label>9780415430357  (pbk. : alk. paper) 0415430356  (pbk. : alk. paper) 9780415430340  (hardback : alk. paper) 0415430348  (hardback : alk. paper) 9780203935521  (ebook) 0203935527  (ebook) 
<br/><br/><label>LCCN: </label>2007020168 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising.<br/>Advertising.<br/>Advertising--Social aspects.<br/>Mass media.<br/>Mass media and business.
<br/><br/><label>LC Class. No.: </label>HF6146.I58  / S68 2007 
<br/><br/><label>Dewey Class. No.: </label>659.134