00981cam a22002774a 450000100090000000300040000900500170001300800410003001000170007102000280008803500210011604000180013704200080015505000220016308200140018524500970019925000120029626000520030830000360036050400510039665000170044770000320046471000470049685600740054385600860061711778481OSt20150408114040.0990806s1999    maua     b    001 0 eng    a   99043468   a0750644796 (alk. paper)  a(DLC)   99043468  aDLCcDLCdDLC  apcc00aHF5823b.E93 199900a659.122100aExcellence in advertising :bthe IPA guide to best practice /cedited by Leslie Butterfield.  a2nd ed.  aBoston, Mass. :bButterworth-Heinemann,cc1999.  axviii, 304 p. :bill. ;c24 cm.  aIncludes bibliographical references and index. 0aAdvertising.1 aButterfield, Leslie,d1952-2 aInstitute of Practitioners in Advertising.413Table of contentsuhttp://www.loc.gov/catdir/toc/els033/99043468.html423Publisher descriptionuhttp://www.loc.gov/catdir/description/els033/99043468.html