Excellence in advertising :  the IPA guide to best practice / 
edited by Leslie Butterfield. 
 - 2nd ed. 
 - Boston, Mass. :  Butterworth-Heinemann,  c1999. 
 - xviii, 304 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750644796 (alk. paper) 
<br/><br/><label>LCCN: </label>99043468  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .E93 1999 
<br/><br/><label>Dewey Class. No.: </label>659.1