@book{23773,
	author = {Butterfield, Leslie, and Institute of Practitioners in Advertising.},
	title = {Excellence in advertising :},
	publisher = {Butterworth-Heinemann,},
	year = {c1999.},
	address = {Boston, Mass. :},
	edition = {2nd ed.},
	url = {http://www.loc.gov/catdir/toc/els033/99043468.html}
}