how advertising succeeds in a multimedia age Springer, Paul. creator text bibliography enk London Philadelphia Kogan Page 2009 2nd ed. monographic eng

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xviii, 343 p. : ill. ; 24 cm. Rethinking mass media -- Widening formats -- Events-driven -- Shaping product experiences -- Digital persuasion -- Online spaces -- The new media landscape -- The new job landscape -- Closer -- Where advertising stops--and marketing begins. Paul Springer. Includes bibliographical references (p. [325]-329) and index. Advertising Case studies Advertising campaigns Case studies HF5823 .S76 2009 659.113 9780749456474 0749456477 2009012338 http://www.loc.gov/catdir/enhancements/fy1008/2009012338-b.html http://www.loc.gov/catdir/enhancements/fy1008/2009012338-d.html http://www.loc.gov/catdir/enhancements/fy1008/2009012338-t.html http://www.loc.gov/catdir/enhancements/fy1008/2009012338-b.html http://www.loc.gov/catdir/enhancements/fy1008/2009012338-d.html http://www.loc.gov/catdir/enhancements/fy1008/2009012338-t.html DLC 090323 20150408114040.0 15669666