01734cam a2200361 a 4500 15669666 OSt 20150408114040.0 090323s2009 enka b 001 0 eng 2009012338 GBA947588 bnb 015181361 Uk 9780749456474 0749456477 (OCoLC)ocn317068220 DLC DLC BTCTA UKM YDXCP BWKUK BWK BWX CDX UPP DLC HF5823 .S76 2009 659.113 22 Springer, Paul. 15110 Ads to icons : how advertising succeeds in a multimedia age / Paul Springer. 2nd ed. London ; Philadelphia : Kogan Page, 2009. xviii, 343 p. : ill. ; 24 cm. Includes bibliographical references (p. [325]-329) and index. Rethinking mass media -- Widening formats -- Events-driven -- Shaping product experiences -- Digital persuasion -- Online spaces -- The new media landscape -- The new job landscape -- Closer -- Where advertising stops--and marketing begins. Advertising Case studies. 15111 Advertising campaigns Case studies. 15112 Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1008/2009012338-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy1008/2009012338-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy1008/2009012338-t.html ddc BOOK 23772 258272 0 2013-03-10 0 0 659.113 S P A 2012-05-30 CL 10040000F0021 CL 2013-03-10 00:00:00 BOOK ddc 0 0 2013-03-10 0 0 659.113 S P A 2012-05-30 CL 1004000000020 CL 2013-03-10 00:00:00 BOOK ddc 0 0 2013-03-10 0 0 659.113 S P A 2012-05-30 CL 1004000000019 CL 2013-03-10 00:00:00 BOOK ddc 0 0 2013-03-10 0 0 659.113 S P A 2012-05-30 CL 1004000000018 CL 2013-03-10 00:00:00 BOOK ddc 0 0 2013-03-10 0 0 659.113 S P A 2012-05-30 CL 1004000000017 CL 2013-03-10 00:00:00 BOOK ddc 0 0 2013-03-10 0 0 659.113 S P A 2012-05-30 CL 1004000000016 CL 2013-03-10 00:00:00 BOOK ddc 0 0 2013-03-10 0 0 659.113 S P A 2012-05-30 CL 1004000000015 CL 2013-03-10 00:00:00 BOOK ddc 0 0 2013-03-10 0 0 659.113 S P A 2012-05-30 CL 1004000000014 CL 2013-03-10 00:00:00 BOOK ddc 0